Relaunch of the online store technobabak.ua
We received a request from the online store technobabak.ua to transfer its platform from OpenCart to a more modern and efficient technological base. The reason for this was the need to provide a stable and flexible infrastructure that could support a new stage of business development. The company decided not to simply update the platform, but to completely restart the business at all levels - from assortment management to marketing and customer interaction. For this, a systematic approach was chosen, which involves the transition to new technologies, process automation, increasing work efficiency and implementing modern methods of online store management.
We created a new website design based on modern UI/UX best practices. The main emphasis was on an intuitive interface, ease of use for buyers, and optimization for mobile devices.
All current categories and products were completely migrated to the new platform without any data loss. We ensured their correct migration from OpenCart, preserving the catalog structure and important data
For each product, unique texts were created, optimized for search engine requirements, including Google. This included the use of keywords and the creation of descriptions that increased the store's SEO effectiveness, increasing visibility in the search engine.
To simplify navigation on the site, we have set up filters for all product categories, allowing shoppers to quickly find the products they are looking for. In addition, the content on the category pages has been updated and optimized for better indexing in search engines.
We connected Google GA4 to track site analytics, as well as Google Search Console to monitor visibility in search engines and fix technical errors.
To increase sales, automatic export of products to Google Merchant has been configured, which allows you to advertise products on Google Shopping and significantly expand your audience reach.
We integrated the online store with the client's existing ERP system, which enabled automated data exchange between the warehouse, sales, and other business processes. This reduced manual work and increased the efficiency of store management.
The project was implemented and fully launched in just 45 calendar days. Thanks to the clear coordination of the team and thoughtful planning, we managed to achieve quick results.
Our solution provides the store owner with simple and effective tools for day-to-day management. The intuitive platform allows you to easily manage the assortment, payment processes and logistics, which greatly simplifies operational activities.