Relaunch the online store 911auto.com.ua

Auto parts Rebranding Online store eCore PIM
911auto.com.ua
Complete rebranding, design and relaunch of the 911auto.com.ua online store
Request:

The 911auto company specializes in the sale of original spare parts for cars of Japanese manufacturers Mitsubishi, Toyota, Honda, Subaru, Mazda, Nissan, Suzuki. They have both wholesale and retail sales channels. The main problem was a constant drop in traffic due to an outdated site that was not adapted for mobile devices. The company asked us to increase the number of retail customers.

911auto.com.ua
Completed works
Old site analysis:
  • Analyzed the structure of the catalog, data, landing pages.
  • Prepared data for transfer to the new site, including full translation of titles, descriptions, metadata.
  • Converted all images to webp format.
New website development:
  • Ensured data transfer to the new platform.
  • Performed 301 redirects of all links from the old site to the pages of the new one.
  • Developed a new design taking into account the auto parts market and the specifics of the company's work.
Data exchange optimization:

We optimized data exchange between the site and the accounting system, which allowed us to update data in less than 3 minutes.

Customer base transfer:

We migrated the customer database with all the data.

Integration with Google Merchant:

We exported all products to Google Merchant to improve visibility in search engines.

Analytics settings:

We set up GA4 analytics, including e-commerce modules.

SEO optimization:

We completed all technical tasks and automated further processes with an SEO contractor.

Results
Results:

911auto received a modern, functional online store, adapted for mobile devices. Our platform ensured fast data exchange and relevance of information, which is a key factor for the company's clients.

Key indicators that were improved:

Thanks to the redesign of the site structure and the addition of a language version, the number of indexed pages increased 5 times, less than a month after the restart. Which ensured stable traffic growth

911auto.com.ua
Results:

We achieved significant performance improvements after the site relaunch thanks to our own efforts and the use of modern technologies.

911auto.com.ua
Indicators after restart:
911auto.com.ua
Our advantages:

We specialize exclusively in e-commerce projects and have over 20 years of business experience in this area. We build projects on the Django framework, which is one of the most reliable and scalable solutions on the market. Django provides a high level of security thanks to built-in protection mechanisms against SQL injections, XSS attacks and other threats. Using our experience and our own developments based on Django will ensure the reliability and stability of the platform

We create fast and elegant online stores
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